Read our advice


Writing & Updating

The first part of securing your next role is either writing or updating your CV; if you are updating make sure it’s relevant to the type of role in sales you want to secure. Keep it brief and to two pages, this is your chance to sell yourself to the reader; it needs to excite the reader enough to invite you to a face to face meeting.

Well written sales CV’s are clear, easy to read and most importantly contain your skills, attributes, targets, achievements and job highlights. If you haven’t had a sales job previously or alternatively it’s your first sales role, targets will not be applicable however; your CV should contain all of the other elements stated above.


Your CV is the first impression your potential new employer will have of you. Make sure it’s well written and looks professional. It should stand out by how well it’s written and what content it has not design; that means no quirky fonts, colours or layouts.

Personal Information

This needs to include your full name, mobile number, current address, email address and if you have or would like a field sales role you need to state you hold a UK Driving Licence.

Personal profile

Most people find writing a personal profile the hardest part of writing their CV, we have devised a really easy and simple method to help you write it in less than 5 minutes.

Write down as many descriptive words that both describe you and the type of role you excel in. Most importantly make sure you only write down words that you could, if asked, give example of how you’re e.g. tenacious. If it doesn’t describe you don’t put it down.

New Business – competitive, professional, driven, desire to succeed, proven track record, winning accounts, tenacious.
Account management – relationship builder, account development, organised, integrity, considered, methodical.
New business and account management – relationship builder, effective communicator, competitive, proven track record, winning and developing accounts.

Now put the words into a 1-2 sentences; don’t forget this is a snap-shot of who you are and more importantly your opportunity to sell yourself.

Key Skills

Most people get skills and characteristics/attributes mixed up, the easiest way to remember the difference is; a skill can be taught a characteristic/attribute can’t e.g. cold calling is a skill, being driven is a characteristic. Under the heading of ‘Key Skills’ clearly bullet point your main skills, again the same rule applies if you can’t back it up don’t write it down.

Sales/Management Training Courses

Training courses listed here should be relevant to sales or sales management; any other completed courses should be listed under ‘Education’.

Employment History

Work backward from your current role stating the month and the year you started and the month and year you finished. It’s really import for your next employer to see actually how long you were employed for and when you started your next role. If you only state the years it looks like you’re trying to hide something.

Under the date you should have the company name and the role you held, if you’ve had more than one role list as below:

January 2007 – present
Essential Stationery

May 2009 – present
Business Development Manager

July 2007 – May 2009
Sales Executive

Once you’ve listed all of your jobs, go back to the jobs that are related to sales and state:
1. What products and services you sold
2. Who you where selling to e.g. Office Manager, Contract Manager, Managing Director
3. What markets you sold to e.g. Construction, FMCG, Medical,Commercial, Manufacturing, IT
4. Accounts you either brought on or managed e.g. Cadbury or Rolls Royce
5. How you generated leads and appointments (if applicable)
6. What your sales process is e.g. presentations, quotations, proposal writing, project based, CPD’s
7. Average order value
8. What your KPI’s and targets where e.g. per month, 10 new business appointments per week & £40,000 new business revenue per month
9. How you performed against your target e.g. 120% of yearly target
10. Your greatest achievement in the role


If you are well into your career and have a degree or additional qualifications then it isn’t necessary to list every O’Level/GCSE.

Hobbies & Interests

This is your opportunity to tell the reader about what you enjoy doing in your spare time. If play any kind of competitive sport or go regularly to the gym it’s always good to it put down.



Get advice and information from your recruitment consultant they will help you to connect your background/experience, knowledge and skills with what the interviewer is looking for.

RESEARCH RESEARCH RESEARCH….print off the information about the company, what they do and who they sell to read it and make sure you take it with you as a reference.

Make sure you prepare a list of questions and TAKE them will you!

Example Questions:
1. What would be a typical day a (the role title) working for (the company name) look like?
2. What is the average order value?
3. What does the territory/account portfolio currently turnover?
4. How many new business/existing appointments will I be expected to do per day/week?
5. How will I be targeted?
6. Who is the most successful person on the team?
7. What makes them successful?
8. How long have you been with (the company)?
9. Why did you join the business?
10. How would you manage me?
11. What reservations if any, do you have about me?